Brittany Schaffer is set to become the next Chief Executive Officer of the Country Music Association (CMA), marking a significant leadership transition for the influential organization. Schaffer, a seasoned music industry professional with over 15 years of experience, will officially succeed Sarah Trahern on January 1, 2027. Trahern, who has led the CMA since 2014, announced her retirement at the end of 2026. Schaffer will join the CMA on September 8, 2026, to facilitate a smooth and continuous handover of responsibilities.
Key Highlights:
- Brittany Schaffer named new CEO of the Country Music Association (CMA).
- She succeeds Sarah Trahern, who will retire at the end of 2026 after 13 years with the organization.
- Schaffer joins CMA on September 8, 2026, with official succession on January 1, 2027.
- Schaffer brings 15 years of experience in entertainment law, partnership strategy, and academic leadership.
- She previously served as Dean of Belmont University’s Mike Curb College of Entertainment & Music Business and held a key role at Spotify.
A New Era for the Country Music Association
The appointment of Brittany Schaffer signifies a new chapter for the Country Music Association, an organization dedicated to promoting and supporting country music globally. Schaffer’s diverse background, which includes extensive experience in entertainment law, strategic partnerships, and academic leadership, positions her to navigate the evolving landscape of the music industry. Her previous roles as Dean of Belmont University’s Mike Curb College of Entertainment & Music Business and as Head of Artist & Label Partnerships for Nashville at Spotify have equipped her with a unique understanding of both the creative and business facets of music.
Transition and Continuity
The succession plan ensures a seamless transition, with Schaffer joining the CMA on September 8, 2026, allowing for a comprehensive handover from Sarah Trahern. Trahern, who has been at the helm of the CMA for 13 years, announced her retirement in January 2026, a move that initiated a national search for her successor. The CMA’s Board of Directors, in collaboration with the executive search firm Buffkin Baker, conducted a thorough search to identify a leader capable of steering the organization into its next phase of growth. Jay Williams, CMA Board Chairman, expressed confidence in Schaffer’s ability to lead, stating, “We met with an exceptional group of candidates, and we believe Brittany is exactly the leader to carry this organization into its next era, and to make sure Country Music’s influence continues to expand well beyond Nashville.”
Schaffer’s Vision and Experience
Brittany Schaffer has articulated a vision focused on reinforcing the community within country music, revitalizing signature events, and expanding the genre’s reach to new and existing fans worldwide. Her experience at Belmont University, where she spearheaded initiatives such as the Curb College on Music Row expansion and the Center for Mental Health in Entertainment, highlights her commitment to holistic industry development and support. Prior to her academic career, Schaffer spent over a decade as an entertainment attorney at Loeb & Loeb LLP and played a crucial role at Spotify in shaping strategies for country, Christian/Gospel, and Americana genres. Her deep understanding of the industry’s legal, digital, and educational aspects is expected to be invaluable to the CMA.
Legacy of Sarah Trahern
Sarah Trahern’s 13-year tenure as CEO is marked by significant achievements, including strengthening the CMA’s mission to promote country music’s awareness and growth both domestically and internationally. Under her leadership, the CMA has deepened its commitment to its members and enhanced its flagship television properties like the CMA Awards and CMA Fest. Trahern also served as President of the CMA Foundation, which has invested over $30 million in music education. Schaffer expressed gratitude for Trahern’s mentorship, stating, “Sarah Trahern will leave CMA and this community stronger than she found it. I’m grateful for her mentorship and friendship, and for a transition marked by the same professionalism and intentionality that defined her tenure.”
FAQ: People Also Ask
Who is the new CEO of the Country Music Association?
Brittany Schaffer has been named the new Chief Executive Officer of the Country Music Association (CMA).
When will Brittany Schaffer officially take over as CMA CEO?
Brittany Schaffer will officially succeed Sarah Trahern as CMA CEO on January 1, 2027. She will join the organization on September 8, 2026, as part of a transition plan.
What is Brittany Schaffer’s background?
Brittany Schaffer has over 15 years of experience in entertainment law, partnership strategy, and academic leadership. She has served as Dean of Belmont University’s Mike Curb College of Entertainment & Music Business and previously worked at Spotify and as an entertainment attorney at Loeb & Loeb LLP.
Who is Sarah Trahern and when is she retiring?
Sarah Trahern is the outgoing CEO of the Country Music Association (CMA). She has led the organization for 13 years and announced her retirement at the end of 2026.
What are Brittany Schaffer’s key priorities for the CMA?
Schaffer aims to reinforce community within country music, bring renewed energy to signature events, and find new ways to connect country music with fans worldwide. Her focus is on building upon the CMA’s foundation and expanding the genre’s influence.
