Brittany Schaffer has been appointed the new Chief Executive Officer of the Country Music Association (CMA), a pivotal leadership transition set to commence with her official succession of Sarah Trahern on January 1, 2027, following her effective date of September 8, 2026. This appointment marks a significant moment for the organization, which plays a crucial role in shaping the future of country music. Concurrently, the esteemed broadcaster Lon Helton will be honored with the 2026 CRB President’s Award, recognizing his profound and lasting contributions to country radio. These major announcements signal a period of evolution and continued dedication to the genre within the country music industry.
Key Highlights:
- Brittany Schaffer named new CMA CEO, succeeding Sarah Trahern in early 2027.
- Legendary broadcaster Lon Helton to receive the 2026 CRB President’s Award.
- Triple Tigers Records appoints Raffaella Braun as Co-President alongside Annie Ortmeier.
- Morgan Wade signs with Warner Records Nashville, among other artist and publishing deals.
Country Music Association Enters New Era Under Schaffer’s Leadership
The Country Music Association (CMA) is poised for a new chapter with the appointment of Brittany Schaffer as its next Chief Executive Officer. Schaffer’s tenure officially begins on September 8, 2026, with the baton passing from current CEO Sarah Trahern on January 1, 2027. This leadership change comes at a time when the CMA continues to champion country music globally, advocating for artists, industry professionals, and the genre’s rich heritage. Schaffer’s vision is expected to guide the organization through evolving industry landscapes, technological advancements, and the ongoing growth of country music’s diverse fanbase. The CMA’s role in organizing the annual CMA Awards, advocating for the industry, and providing educational resources remains central to its mission, and Schaffer’s leadership will undoubtedly shape these efforts. The transition signifies a commitment to both tradition and innovation within one of music’s most prominent genres. The Country Music Association, founded in 1958, has been instrumental in promoting country music through various initiatives, including its flagship awards show, international market development, and educational programs. Schaffer’s appointment is seen as a strategic move to further these objectives in a dynamic global music market.
Lon Helton Lauded with CRB President’s Award
In parallel with the CMA’s leadership announcement, Lon Helton, a prominent figure in country radio broadcasting, is set to receive the 2026 CRB President’s Award. This award celebrates individuals who have made extraordinary impacts on country radio and the broader music industry. Helton’s career, marked by insightful commentary and a deep understanding of the medium, has positioned him as a respected voice. The Country Radio Broadcasters (CRB) organization, which presents the award, recognizes Helton’s significant influence in shaping radio programming, artist discovery, and listener engagement. His dedication to the genre and its platforms underscores the vital connection between artists and their audience, a connection often facilitated by dedicated radio professionals like Helton. The CRB President’s Award is among the most prestigious honors in country radio, recognizing a lifetime of service and achievement. Past recipients have included industry titans who have shaped the sound and business of country music radio.
Industry-Wide Shifts and Artist Momentum
Beyond the CMA’s executive suite and Helton’s accolade, the country music industry is abuzz with other significant developments. Triple Tigers Records has bolstered its leadership team by appointing Raffaella Braun as Co-President, working alongside Annie Ortmeier. This move signals a continued focus on growth and artist development within the label. Furthermore, Morris Higham Management has expanded its operations by hiring Clark Mims Tedesco as Vice President of Marketing, enhancing its strategic outreach and promotional capabilities. The artist landscape is also experiencing dynamic changes. Morgan Wade has officially signed with Warner Records Nashville, a move expected to propel her career to new heights. Ty Herndon has secured representation with Universal Attractions Agency, indicating potential for expanded touring and performance opportunities. In the digital realm, Charlie Worsham has joined the ONErpm distribution platform, leveraging its services for his music. Endurance Music Group has welcomed Abbey Cone to its roster, further diversifying its artist portfolio. These signings underscore a vibrant ecosystem where established and emerging talent find new avenues for success and audience connection.
Publishing Deals and New Ventures
The business side of country music is equally active, with notable developments in music publishing. Dallas Wilson has signed a significant publishing deal with Warner Chappell Music Nashville, reinforcing the company’s roster of talented songwriters. In a strategic move to foster new talent, Universal Music Publishing Group Nashville and ONE4 Music have launched a joint venture. This collaboration has already signed Hunter Flynn as its inaugural songwriter, highlighting a commitment to nurturing emerging creative forces in the industry. These publishing and joint venture announcements reflect the ongoing investment in the craft of songwriting, a cornerstone of country music’s enduring appeal and its ability to resonate with listeners across generations. The partnership between UMPG and ONE4 Music is expected to provide a unique platform for songwriters to develop their careers and for their music to reach wider audiences.
FAQ: People Also Ask
Who is Brittany Schaffer?
Brittany Schaffer is the newly appointed Chief Executive Officer of the Country Music Association (CMA), effective September 8, 2026, and will officially succeed Sarah Trahern on January 1, 2027. She is poised to lead the organization into its next phase of growth and influence in the country music industry.
What is the significance of the CRB President’s Award?
The CRB President’s Award is a prestigious honor presented by Country Radio Broadcasters (CRB) to individuals who have made substantial and lasting contributions to country radio and the broader music industry. It recognizes exemplary service, innovation, and impact.
Who is Lon Helton?
Lon Helton is a legendary broadcaster in country music, known for his significant contributions to country radio. He will be honored with the 2026 CRB President’s Award for his impactful career and dedication to the genre.
What are some other key industry moves mentioned?
Other key industry moves include Raffaella Braun being named Co-President of Triple Tigers Records, Clark Mims Tedesco joining Morris Higham Management as VP of Marketing, Morgan Wade signing with Warner Records Nashville, Ty Herndon with Universal Attractions Agency, Charlie Worsham with ONErpm, Abbey Cone with Endurance Music Group, Dallas Wilson signing with Warner Chappell Music Nashville, and a joint venture between Universal Music Publishing Group Nashville and ONE4 Music signing Hunter Flynn.
When does Brittany Schaffer officially take over as CMA CEO?
Brittany Schaffer’s official appointment as CEO of the CMA begins on September 8, 2026, and she will officially succeed Sarah Trahern on January 1, 2027.
