Brittany Schaffer has been appointed as the new Chief Executive Officer of the Country Music Association (CMA), officially taking over from Sarah Trahern on January 1, 2027. Trahern, who led the CMA for 13 years, announced her retirement at the end of 2026. Schaffer’s transition into the role will begin on September 8, ensuring continuity for the organization’s staff, Board, and members.
Leadership Transition at the Country Music Association
Schaffer brings a wealth of experience to the CMA, with over 15 years in the music industry. Her background spans entertainment law, strategic partnerships, and academic leadership. She joins the CMA from Belmont University, where she served as Dean of the Mike Curb College of Entertainment & Music Business since 2023. During her tenure at Belmont, Schaffer was instrumental in launching the Curb College on Music Row expansion, a significant 90,000-square-foot hub, and establishing the Center for Mental Health in Entertainment. These initiatives highlight her commitment to experiential learning and the holistic well-being of music industry professionals.
A Diverse and Experienced Background
Prior to her role at Belmont, Schaffer spent over a decade as an entertainment attorney at Loeb & Loeb LLP. She then moved to Spotify, where she served as Head of Artist & Label Partnerships for the Nashville region. In this capacity, she was responsible for shaping strategy for the Country, Christian/Gospel, and Americana genres, and fostering key industry partnerships. Her earlier ties to Nashville began during her undergraduate studies at Vanderbilt University, and she has also served on the CMA’s Board of Directors, providing her with a deep understanding of the organization’s operations and its broader industry impact.
The Search for a New Leader
The appointment of Schaffer follows a comprehensive national search, orchestrated by a committee of the CMA’s Board of Directors in collaboration with the executive search firm Buffkin Baker. The search process, which commenced in February, attracted significant interest from a diverse pool of candidates across the music and entertainment sectors. CMA Board Chair Jay Williams expressed confidence in Schaffer’s ability to lead the organization into its next phase, stating, “Our search committee set out to find a leader who understands the responsibility of representing this industry, not just the opportunity of it. We met with an exceptional group of candidates, and we believe Brittany is exactly the leader to carry this organization into its next era, and to make sure country music’s influence continues to expand well beyond Nashville.”
Vision for the Future of Country Music
Schaffer shared her enthusiasm for the role, emphasizing the pervasive and life-changing nature of country music. “Country music meets people where they are, and it changes lives every day. That starts with songwriters and artists and everyone who carries this music to fans around the world,” Schaffer stated. “Serving them is the honor of a lifetime. Sarah Trahern will leave CMA and this community stronger than she found it.” She also expressed gratitude for Trahern’s mentorship and friendship and looks forward to building upon the foundation laid during her tenure. Schaffer’s vision includes reinforcing community connectivity, revitalizing signature CMA events, and exploring new avenues to connect country music with a global audience. The CMA, founded in 1958, was the first trade organization established to promote a specific genre of music, and Schaffer’s leadership is poised to continue this mission with a forward-looking approach.
FAQ: People Also Ask
Who is the new CEO of the Country Music Association?
Brittany Schaffer has been named the new Chief Executive Officer of the Country Music Association (CMA). She will officially assume the role on January 1, 2027.
Who is Sarah Trahern?
Sarah Trahern is the current CEO of the Country Music Association (CMA). She announced her retirement at the end of 2026, after leading the organization for 13 years.
When does Brittany Schaffer officially take over as CEO?
Brittany Schaffer will officially succeed Sarah Trahern as CEO on January 1, 2027. Her transition period with the CMA begins on September 8, 2026.
What is Brittany Schaffer’s background before joining the CMA?
Before becoming CEO of the CMA, Brittany Schaffer was the Dean of Belmont University’s Mike Curb College of Entertainment & Music Business. She also has extensive experience as an entertainment attorney and served as Head of Artist & Label Partnerships, Nashville at Spotify.
What is the Country Music Association (CMA)?
The Country Music Association (CMA) is the first trade organization founded in 1958 to promote country music. It plays a vital role in supporting and growing the genre.
