The Australian country music industry has officially crossed the A$1 billion threshold, marking an unprecedented boom driven by a significant surge in live performance revenue and a dramatic increase in engagement from younger audiences. New research from the Country Music Association of Australia (CMAA), detailed in its ‘Valuing Austral...
Gen Z Propels Country Music to Global Mainstream Dominance: Live Nation Report Signals New Era for the Industry Country music, long a staple of American culture, is experiencing an unprecedented surge in global popularity, with a new generation of listeners, particularly Gen Z, driving its mainstream acceptance and commercial success. Research...
Melbourne, Australia – The familiar twang of acoustic guitars and heartfelt storytelling are resonating with a new generation, catapulting Australian country music from its traditional roots into the mainstream with unprecedented force. Once perceived as a niche genre confined to regional areas, Australian country music has officially cemented...
Country music is experiencing a profound and widespread renaissance, marking a significant country music boom that transcends its traditional roots to become a dominant force in the global music landscape. New research, notably the “Step Into Country” report from Live Nation, reveals that this surge is largely driven by a new gener...
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