Dierks Bentley has launched **ROW 94 Full Proof** Bourbon, a bolder, higher-octane expression of his existing bourbon line. This new release, a significant addition to his growing whiskey empire, was unveiled at a special event on September 24, 2025, at the historic Green River Distilling Co. in Owensboro, Kentucky, the very place where ROW 94 is produced. This marks another significant step for the country music superstar in his expanding ventures within the spirits industry, adding to the excitement around new bourbon releases.
Bentley, a multi-platinum artist with numerous chart-topping hits, has developed a deep connection with Kentucky’s bourbon heritage, particularly in Owensboro. “I love this town and its rich bourbon history,” Bentley stated, noting that one of his earliest performances was in Owensboro back in 2005. His involvement with ROW 94 is rooted in a desire to create an authentic, approachable, and quality bourbon that resonates with both his music and his audience, embodying the spirit of Owensboro whiskey.
The Genesis of ROW 94 Full Proof: An Uncut Experience
The inspiration for **ROW 94 Full Proof** stemmed from Bentley’s own tasting experience during the development of the original ROW 94 bourbon. “I tasted it at full proof – and I instantly knew we had something special,” Bentley shared. “There’s something raw and powerful about the uncut experience that really stuck with me.” This led to the creation of a bourbon bottled at 120 proof, a significant step up from the original ROW 94’s 94 proof, offering a true Full Proof Bourbon experience.
The Full Proof expression is barreled at 120 proof and aged for a minimum of four years. It utilizes the same mash bill as its predecessor: 70% Kentucky-grown corn, 21% rye, and 9% malted and raw barley. This recipe, combined with aging in new American White Oak barrels with a Level 4 char, is designed to embody the “grit, resilience, and genuine character” that Bentley associates with country music and its fans, making it a standout among celebrity spirits.
A Partnership Rooted in Tradition: ROW 94 and Green River Distilling Co.
**ROW 94 Full Proof** bourbon is a collaboration between Dierks Bentley and Green River Distilling Co., a historic distillery founded in 1885 and located in Owensboro, Kentucky. This partnership is a testament to Bentley’s commitment to authentic Kentucky bourbon production. He intentionally partnered with Green River, a distillery known for its quality and heritage, rather than seeking a less transparent arrangement. Justin Willett, vice president of operations for Lofted Spirits (which partners with Green River for ROW 94), highlighted the collaborative effort, stating, “Dirks and the team spent about a year going back and forth on how to make this one unique, and we landed on the 94 proof flagship and now this Full Proof expression.”
Bentley’s philosophy for ROW 94 is encapsulated in the phrase “Three Ingredients and The Truth,” a nod to country music’s own “Three Chords and The Truth” ethos. The three ingredients are premium grain, purified Kentucky limestone water, and cultivated yeast. This approach underscores Bentley’s desire to create a serious bourbon that doesn’t take itself too seriously, aiming for accessibility and authenticity, much like Dierks Bentley bourbon itself.
The Flavor Profile and Market Positioning of ROW 94 Full Proof
The **ROW 94 Full Proof** offers a rich sensory experience. Tasting notes describe a nose featuring vanilla, fresh tobacco, leather, and subtle clove. On the palate, it presents honey sweetness, with hints of raisins and black pepper, leading to a finish of smoky oak that transforms into toffee and dark chocolate. This complex profile makes the ROW 94 Full Proof a compelling option for bourbon enthusiasts.
Bentley aims for ROW 94 to be a “working man’s whiskey,” suitable for both casual enjoyment in a red Solo cup and more refined sipping in a rocks glass. The brand’s name itself has layered meaning: “ROW” references Nashville’s Music Row, the heart of country music, and also his “Whiskey Row” bar establishments, while “94” signifies the proof of the original bourbon and the year Bentley moved to Nashville and fell in love with country music. This thoughtful branding enhances the appeal of this alcohol launch.
The launch of **ROW 94 Full Proof** comes at a time when celebrity-endorsed spirits continue to be a significant trend in the market. While some celebrity brands can suffer from the “vampire effect” where the celebrity overshadows the product, ROW 94 emphasizes its authentic Kentucky roots and partnership with a storied distillery like Green River Distilling Co. The brand has already garnered critical acclaim, receiving a Gold medal in Fred Minnick’s 2025 Ascot Awards, further solidifying its place in the competitive Owensboro whiskey landscape.
Looking Ahead: The Future of ROW 94 Full Proof
**ROW 94 Full Proof** Bourbon is available nationwide and online, retailing for approximately $54.99 per 750ml bottle. This latest release from Dierks Bentley underscores his growing commitment to the bourbon industry and his desire to create high-quality spirits that align with his values and the spirit of country music. With its strong ties to Kentucky tradition and an authentic brand story, ROW 94 Full Proof is poised to make its mark on the premium bourbon market, building on the legacy of Green River Distilling.
The country music star’s involvement in Owensboro extends beyond just the launch events; he expresses a genuine fondness for the city and its bourbon heritage, suggesting future collaborations and continued engagement. This expansion of the ROW 94 line indicates Bentley’s intention to continue exploring and innovating within the spirits category, building upon the success of his initial offerings and contributing to country music news through his business ventures.
Further reading: Related News on Google
